HER APP

Role:
Communication Director - Events
I was brought in to the HER App team to conceptualize and lead communication and marketing for their New York events. Working with the NYC Events Producer, we set a goal to evolve HER’s events template in regards to event concept and language. Concept: create events for the queer community that provide experiences beyond those of a typical dance party. Language: create clarity around our events being inclusive to all gender representation. In under a year of producing NYC events, we secured HER its first time partnership with NYC Pride’s official Saturday night women’s event, Teaze.

As the Communications Director for NYC Pride’s Teaze HER, my task was to rebrand the women’s Saturday night Pride party so that, for the first time, it included language representing those across the gender and sexual orientation spectrum. Additionally, I came on board as a Creative Events Director. Working with our production team, I conceptualized a 4-hour interactive event experience that wove in all relevant Pride and HER App brand partnerships. Teaze HER sold 1200+ tickets and featured 30+ performers across a 3-level venue.